Sony BRAVIA 8 K55/65/77 XR80PU (2024) OLED 4K Ultra HD HDR Smart TV

4K OLED Google TV with XR Processor™,  XR Contrast Booster, XR Triluminos Pro, XR Clear Image, IMAX® Enhanced, Dolby Vision®,Acoustic Surface Audio +™, DTS:X®, Dolby Atmos®, gaming features and Harmonic Presence.

A winner made brighter
It’s never easy following on from an award-winning classic, but that’s exactly what’s happened here, with the Sony BRAVIA 8 K55XR80PU. Following on from the multi-award-winning A80L, the new BRAVIA 8 is brighter and more richly coloured than ever. Ideal for smaller rooms, this Sony 55 inch TV gives you all the advantages of OLED and Sony’s processing power, just in a more compact and room-friendly package.

Outstanding OLED optimised by XR Contrast Booster
Nestled behind the screen are over eight million, self-illuminating OLED pixels, that reproduce exquisite image detail. For the deepest blacks, peak brightness and greatest contrast, OLED still takes some beating. Thanks to Sony’s XR Contrast Booster, however, this ultimate screen tech has just become even better. Using a high luminance panel and temperature mapping, contrast extremes are enhanced, giving the best contrast and brightest images yet on this level of Sony OLED TV.

The most natural colour, powered by XR Triluminos Pro
Sony’s XR Triluminos Pro technology reproduces the widest range of colours, in the most natural shades possible. The Sony BRAVIA 8 reproduces over a billion vivid, real-world colours, giving everything you watch an unrivalled authenticity. From dazzling documentaries, to colour saturated sci-fi, the Sony sets the perfect scene.

The smoothest and clearest vision – whatever the source
Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur from older movies and TV, upscaling the image to as near 4K as possible. Keeping the millions of pixels in check, Sony’s XR OLED Motion technology keeps the action flowing smoothly. It also minimises blur, using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion.

Creator collaboration with the top studios
For the optimal picture, from a wide variety of studios, the BRAVIA 8 features a range of dedicated picture modes. IMAX Enhanced and Dolby Vision compatibility help deliver the famous cinematic vision that both names are associated with. Calibrated modes for Netflix and Prime Video take picture optimisation to the best brands in video streaming. Being Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Sound to match the action, with Acoustic Surface Audio+
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Vibrating actuators positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism.

Audio enhancements to suit your viewing
Ideal for countering muffled dialogue, Sony’s Voice Zoom 3 uses AI machine learning to make speech and commentary as clear as possible. Featuring 3D Surround Upscaling, this Sony TV takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with compatible Sony soundbars, wearable speaker or selected headphones and enjoy Dolby Atmos / DTS:X and simulated surround sound via 360 Spatial Sound.

Take it to the next level with the BRAVIA Theatre
Pair this TV with the optional BRAVIA Theatre Bar 8 and the sound becomes even more immersive. With its 11-speaker array and 360 Spatial Mapping, it truly surrounds you in the action. Although this is the optimal soundbar, you can add any compatible Sony soundbar and enjoy sound that is more than the sum of the parts. With Acoustic Centre Sync, TV and soundbar combine to produce the clearest speech possible. A compatible Sony soundbar also improves the sound’s scale, realism and spaciousness, taking the audio to a new dimension.

Geared up for gaming
With HDMI 2.1 support (via two of the sockets), this Sony is covered for gaming essentials. Support for 4K/120Hz, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and Dolby Vision ensures responsive gameplay and vibrant colour. Connect to your PS5 and you get to unlock exclusive features. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.

Seamless operation
For the easiest access possible, Voice Search lets you access Google TV by simply pressing a button on the remote and speaking a command. With Chromecast built-in, you can also use your Android smartphone or tablet to cast video content from device to TV. Use Apple instead? Thanks to AirPlay 2 compatibility, that’s catered for with most Apple devices, too, making streaming as simple and straightforward as possible, whatever the device.

Slimline design with 4-way multi-position stand
The Seamless Edge TV design fuses the screen and bezel to minimise viewing distractions and create the sleekest style. Supplied with a 4-way stand, it also makes positioning the TV as easy as possible. The feet adjust to suit narrow or wide surfaces and also two different soundbars positions. Remove the feet although and this slimline TV is ideal for wall mounting on your choice of bracket.

Get the very best in picture perfection, from all your content, with the Sony BRAVIA 8 K55XR80PU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region.