Sony BRAVIA 7 K55/65/75/85 XR70PU (2024) Mini LED 4K Ultra HD HDR Smart TV

 4K Mini LED Google TV with XR Processor™,  XR Backlight Master Drive™, XR Triluminos Pro, XR Clear Image, IMAX® Enhanced, Dolby Vision®, Acoustic Multi Audio, DTS:X®, Dolby Atmos®, gaming features and Harmonic Presence.

Picture realism – from the studio to your home
Inspired by Sony’s professional monitors, the Sony BRAVIA 7 55XR70PU brings studio quality images to your home. Featuring Sony’s powerful XR Backlight Master Drive system, with thousands of Mini LEDs, this Sony 55 inch TV has colour and contrast levels that make what you watch more lifelike than ever – just as the producer intended. Factor in spacious sound, iconic style and Google TV for Smarts and you have a TV that excels in every area.

4K Mini LED technology for incredible picture detail
Using its extensive studio knowledge, the Sony BRAVIA 7 K55XR70PU reproduces unparalleled colour, detail and precision. Featuring thousands of Mini LEDs across the screen, you get to enjoy hugely improved contrast, brightness and detail, making the picture more lifelike and closer to the film makers’ intentions than ever.

The power behind the picture – XR Backlight Master Drive
Keeping those thousands of Mini LEDs in check is Sony’s powerful processor; XR Backlight Master Drive. It uses a unique local dimming algorithm to enhance contrast for not just the deepest blacks and brightest whites, but also the subtle colour detail within these areas. Look deep into cave, for example, and you’ll see not just a dark cavern, but details of the rock face and dripping water caught by shards of light. It makes everything you watch more authentic and truer to how you’d view the scene in person.

See over a billion vivid, real-world colours
As well as being bright and detailed, this Sony BRAVIA 7 benefits from incredible, real-world colour. Sony’s expansive XR Triluminos Pro colour palette faithfully reproduces the slightest differences in shade, saturation and hue, making the colour the most natural that you might have ever seen on a TV set.

Super-smooth motion, from everything you watch
Ideal for older movies and TV dramas, Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur, bringing the content as close to 4K clarity as possible. For blur-free viewing, Sony’s XR Motion Clarity technology keeps the action flowing smoothly. Using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion, it’s ideal for action movies and fast-moving sports events.

Creator collaboration with the top studios
For the optimal picture, from a wide variety of studios, the BRAVIA 7 features a range of dedicated picture modes. IMAX Enhanced and Dolby Vision compatibility help deliver the famous cinematic vision that both names are associated with. Calibrated modes for Netflix and Prime Video take picture optimisation to the best brands in video streaming. Being Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing speakers at the base of the TV, push the sound into the room, making you feel more immersed by the onscreen action.

Audio enhancements to suit your viewing
Ideal for countering muffled dialogue, Sony’s Voice Zoom 3 uses AI machine learning to make speech and commentary as clear as possible. Featuring 3D Surround Upscaling, this Sony TV takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with compatible Sony soundbars, wearable speaker or selected headphones and enjoy Dolby Atmos / DTS:X and simulated surround sound via 360 Spatial Sound.

Geared up for gaming
With HDMI 2.1 support (via two of the sockets), this Sony is covered for gaming essentials. Support for 4K/120Hz, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and Dolby Vision ensures responsive gameplay and vibrant colour. Connect to your PS5 and you get to unlock exclusive features. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.

Seamless operation
For the easiest access possible, Voice Search lets you access Google TV by simply pressing a button on the remote and speaking a command. With Chromecast built-in, you can also use your Android smartphone or tablet to cast video content from device to TV. Use Apple instead? Thanks to AirPlay 2 compatibility, that’s catered for with most Apple devices, too, making streaming as simple and straightforward as possible, whatever the device.

Iconic design with 4-way multi-position stand
The Seamless Edge TV design fuses the screen and bezel to minimise viewing distractions and create the sleekest style. Supplied with a 4-way stand, it also makes positioning the TV as easy as possible. The feet adjust to suit narrow or wide surfaces and also two different soundbars positions. The end result is that you get to enjoy the TV’s harmonious design, whatever the room configuration.

See the difference that top-brand expertise makes to picture quality, with the vibrant Sony BRAVIA 7 K55XR70PU.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. 

Please note: This TV does not feature the Freeview Play catch-up service.